Summary: Coming back to life was one thing, but coming back as another person was a completely different story. Of all the people he had to reborn into, why did it have to be a playboy douchebag, an unlikeable asshole whose personalities were so different from his?... and what's up with all these Factions stuffs and that crimson haired girl he's now engaged to?

Reincarnated Naruto.

"Naruto" Normal Speech.

'Naruto' Normal Thought.

"Rasengan" Magic/Jutsu/Technique.

"Kurama" Demon/Monster/Bijuu Normal Speech.

'Kurama' Demon/Monster/Bijuu Thought.

Well, in one way or another, this is the first day of my journal… I'm really not the kind of guy who will sit down and write a journal, but I think it would be wise to have one right now, to keep track of my new life.

I know my life was weird, but with how it turned out after everything, I can only blame Kami for not letting me rest…

It has been months and literally.

Somehow, I became a spoiled, arrogant, rich and unlikable douchebag asshole with an ego bigger than Kurama, plus a holier-than-(even the Hyuuga)thou attitude.

I also got myself a shoulder full of bad reputations… a playboy is one of them.

In addition, I became someone completely opposite of what I ever was.

But hey, look at the bright side, it is really not that hard for me to rebuild 'my' reputations.

And also, I can control fire now! (Suck it Sasuke! Wherever you are right now!).

The Uzumaki Phenex

Arc 1: From Uzumaki to Phenex

Chapter 1

Uzumaki to Phenex

The first thing he felt upon becoming self-aware once again was pain. Excruciating pain.

Sure, getting a hand coated in lightning shoved through his chest hurt too, but this was something else entirely

Every muscle and fiber in his body was screaming at him, making him wonder why he wasn't dead.

There was only one thing, one single word, one single question in his mind at the moment.



Slowly but surely, the pain began to fade, and Naruto began to feel other sensations. The feel of a soft bed beneath his frame, and the plush pillows his head was laying against. The scent of the room, a mixture of feminine scents that pervaded his nostrils and soothed his mind and soul. Naruto knew that he was in a bedroom, a very comfortable one at that, something that he actually had never had in his life, no matter how many times he had tried to make his room as good as possible..

Slowly, Naruto opened his eyes, and the first thing he saw was a ceiling with a very odd design, almost fancy in his opinion. Glancing around, Naruto realised that he was indeed in some kind of very luxurious bedroom, again with the strange designs that he had never seen before in his life. Even the furniture in this room, like tables, chairs, desks were designed rather oddly.

In addition, the bed that he was on was as large as the entire living room of his apartment.

Naruto could see that he wasn't at home, or any kind of infirmary tent.

"Naruto-sama, Are you awake?" Naruto then heard a soft voice before he felt a pair of hands rest on his chest. Slowly, he turned his head and found himself looking at one of the most beautiful women he had ever seen in his life, a very beautiful woman with long, wavy purple hair that cascaded down her back like a silk curtain and matching colored eyes. At the front, the right side of her hair fell over her shoulder and covered her right eye, while the left side fell near the top of her skirt.

Meanwhile, her attire was a dress consisting of a navy blue tunic top with gold accents and a pale blue skirt with open sides, and black shoes over matching thigh-high stockings with garter belts. The top reveals much of her cleavage, which wasn't the most impressive he had ever seen (cough, Tsunade, cough) but was still a sight to behold and was held with a gold choker with blue and red jewels. She also had a black headband with a red-orange jewel over her forehead to keep her long hair in place.

There was another girl standing behind her. Another well-endowed young woman with shoulder-length black hair and blue-green eyes. Her hair had two buns, much like Tenten's on both sides of her head, while the front featured bangs that formed a slight V-shape across her forehead. Her outfit consisted of a navy blue dress with gold accents, a white sash around her stomach, and black, low-heeled shoes. The dress was open at the chest area, giving views to her breasts and cleavage.

Who were these girls? Were they the ones who picked him up after his fight against Sasuke? Just what the hell was going on?

And what's up with their clothes?

"What… happened?" Out of instinct, he couldn't help but ask out loud, with a weak voice.

"You have Phoenix flu, Naruto-sama. You suddenly collapsed and fainted." The purple haired girl then quickly added, taking back her hands "But the doctor said you would be fine."

"Phoenix flu?" Naruto asked. What kind of disease was that? He had never heard about a sickness like that before. Plus, he had never caught a flu before in his life before, so why now?

"Yes," She nodded her head before turning her head to her companion. "Xuelan, can you inform the doctor that he woke up?"

"Of course, Yubelluna." The girl nodded and hurriedly walked out of the room, probably to get the doctor, leaving the two of them in the room.

After that, the purple haired young woman, Yubelluna, turned back to Naruto and saw him struggling to sit up. She immediately put a hand under his head and another on his chest to support his body before gently helping him up and grabbing a large pillow, putting it behind his back so he could sit straight and rest his head against the wall.

She smiled and gave him a cup of water, putting it gently against his lips "Here you go, Naruto-sama." Naruto couldn't help but glance at Yubelluna. Was it normal for someone to address him so respectfully like that?

"T-thank you," He said, noticing the surprised expression on Yubelluna's face but took a sip nonetheless.

This was getting weirder and weirder by the second.

Quickly gulping everything down, Naruto gave her his gratitude and gave Yubelluna the empty cup, which she took with both hands before turning around to put it on the table.

It was then that Naruto decided to ask. "Ummm… who are you?"

"Huh? What are you saying, Naruto-sama?" Yubelluna asked in surprise "It's me, your servant… Yubelluna…"

"I'm not sure what you are talking about, Yubelluna." Naruto shook his head and answered while scratching the back of his head "But I don't remember having a servant. Plus, what is this place anyway?" He couldn't help but ask.

"This is your house, the Phenex Residence." Yubelluna answered dutifully, with the same respectful tone despite the look of surprise clearly on her face

"What in the living hell are you saying?" Naruto asked in confusion "My house is…" But his eyes widened when his nose caught the smell of something burning.

The sleeve of the shirt he was wearing was burning.

Actually, his entire right arm was burning.

But it didn't hurt at all

"What the hell?" Naruto shot his other hand up and tried to put away the fire on his sleeve, but he was unable to do the same to his arm. "What is going on?" He asked, slowly losing his cool.

"Naruto-sama…" Yubelluna called out to him when Naruto stood up. She tried to reach out to him, but he stopped her.

"NO… stay away! Don't come any closer!" He told Yubelluna cautiously, making her step back but the purple haired woman still looked like she wanted to reach out for him. It was while he was trying to put away the fire wrapping around his arm that Naruto finally noticed something from the open windows on his left.

It was a purple sky.

"What the..."


"Hmm, he seems fine." A man in a white coat, a doctor said while moving the small flashlight from one of Naruto's eyes to the other, checking his pupils with a small flashlight before saying. Naruto was still sitting on 'his bed', but this time with more people surrounding him. Yubelluna and the blue dress girl, Xuelan were standing side by side with each other respectively behind a man with light coloured spiky hair and a beautiful woman with blonde hair donned very high with ornate hair decorations and dark blue eyes. He also noted that they were wearing very weird clothes. "I don't think there is any problem with Naruto-sama."

He didn't know that the Underworld also had medical treatments.

"Naruto, how do you feel?" the blond woman asked with a motherly tone.

"Uh… fine… I guess." He said, unsure of what to say. This woman was looking at him like a mother looking at her son. But the point was that he wasn't her son.

One second he thought he was dead and got sent to the afterlife, the next second he was in so much pain for what felt like an eternity before waking up here, in a strange and unfamiliar place called the Phenex Residence, full of people that he had never met before in his life but they all knew him very well.

"Phoenix Flu is very rare nowadays, as rare as Dragon Flu I think. We still don't know much about its side effects. But since he had a very high fever, I think he's suffering from a case of temporal memory loss." The doctor said as Yubelluna and Xuelan gasped in shock "I think Naruto-sama should stay at home for a few days to rest before he could continue his daily activities again. I will send you the list of the necessary bills for him later."

"I see, thank you, doctor." The woman smiled.

"Anything for the Phenex Household, Lady Phenex." The white cloaked man nodded his head and bowed before leaving the room.

After he left, everyone's attention returned to Naruto, who could only respond to them with a look of confusion on his face.

He didn't know what was going on.

But one thing for certain.

To them, he was not Naruto Uzumaki

He was Naruto Phenex.

End of Chapter 1

Note: Yagami here!